Film and literature are two vastly different mediums of communication, an argument best captured in the sentiments a friend wrote to me recently:"I identify books with age and place. It's a nasty habit as it carries with it a certain sentiment that is not in the book itself, rather the impressions of habitat where and when I was reading a particular book, not to mention my desires at the time."I replied to my friend that he had defined and distilled the reading experience. It's those precise differences in approach that make the reading experience so monumental. No two people can read a book the same way, particularly people with different life histories.But film is a visual medium. Movies give us iconic images that last a lifetime. Or so I believed until recently.In early 2004 I wrote a series of 28 blithely interconnected short stories for L.A. Stories. One of the tales, "Bill's Bottle," is a first-person narrative that provides a voyeuristic look at the tragic death of film icon William Holden from the point of view of the fatal bottle of vodka that contributed to his passing.Immediately after "Bill's Bottle" appeared on the fiction page at the L.A. Stories website I received perplexed e-mails from my readers, all asking the same question: "Who the hell is William Holden?""I just looked up his movies on the Internet Movie Database," one reader wrote, "and I have to say that I am not familiar with the man or his work."Not familiar with the star who appeared in a bevy of classic motion pictures? Consider just a small handful of Holden's iconic roles: The struggling screenwriter Joe Gillis in Billy Wilder's Sunset Boulevard. Major Shears in David Lean's epic The Bridge on the River Kwai. Max Schumacker in Paddy Chayefsky's clairvoyant Network. Pike Bishop in Sam Peckinpah's blood-soaked western The Wild Bunch.There was a time when Billy Wilder's 1953 classic Stalag 17 - set in an Allied POW camp in World War II during one memorable Christmas, starring Holden as rough-hewn Sergeant Sefton - was a holiday perennial on television. Not anymore. This year I was compelled to rent the movie on video in order to add it to my plate of favorite Christmas movies.I purchased a previously viewed VHS of Stalag 17 at my local Blockbuster just a few days before Christmas. Pawing through the bin of discarded videotapes I discovered a virtual treasure trove of William Holden films being chased out the door for a mere $4.99 apiece: Picnic, Love is a Many-Splendored Thing, The Bridges at Toko-Ri, the original Sabrina. (A further irony is that every title mentioned possesses either a theatrical or literary pedigree but that's another matter entirely.)William Holden was an alcoholic for much of his adult life. Biographer Bob Thomas points out in his book Golden Boy that the ruggedly handsome actor was embarrassed to make a living as an actor, believing the profession to be not only unmanly but downright humiliating. Holden began having a snort or two before scenes, a shyness killer that would eventually kill the man himself in a most gruesome and embarrassing manner.Holden was no Olivier but he was one of the greatest stars who ever graced the silver screen. In 1995 - fourteen years after his death - Empire Magazine selected Holden as one of the 100 Sexiest Stars in Film History. Securing Holden's lofty place in the often-strange intersection between literature and film is this interesting factoid: J.D. Salinger got the name for protagonist Holden Caulfield in the classic book The Catcher in the Rye from the movie Dear Ruth, which starred William Holden and Joan Caulfield.Today, though, William Holden, sadly, is largely unknown. I moved "Bill's Bottle" to my website earlier this year and reading the site meter for that page provides an excuse to ponder where our culture is going and has gone. "Bill's Bottle" receives less than two page views per month. On the other hand, "Dead Porn Stars," a trade magazine piece I wrote for X Biz World exploring those in cyberspace who are cashing in on late, great porn stars, receives over 1,000 page views per week.One thousand page views for dead porn stars per week. Two page views for Bill Holden.You do the math.