That sounds like a recipe for a bunch of crap, for the crowdsourced Frankenstein's monster novel of the future, for bad writing and bad storytelling. But the opposite has somehow happened. The site has in fact attracted extremely talented writers, illustrators, musicians, animators, photographers, and video editors, all of whom are collaborating online -- and getting paid for it. In the case of hitRECord, incredibly, the cream really is rising to the top.