Interested in writing a bestseller? You may want to check out Jodie Archer and Matthew L. Jockers‘ newest book, The Bestseller Code. Or maybe not: “At times, it seems like Archer and Jockers are trying to retrofit a closed system. They found that best-sellers have lots of contractions—the better, they explain, to mimic contemporary speech—and exclamation points only rarely … They conclude that best-sellers consist of ‘shorter, cleaner sentences, without unneeded words,’ and that best-selling characters ‘make things happen.’ Active verbs predict best-sellers better than passive verbs. ‘Hesitation doesn’t keep pages turning,’ Archer and Jockers decide. After all that work, in other words, the algorithm ends up confirming the uncontested tenets of craft and style.”