Zen and the Art of Headlines

This handy guide from The Week shows how to identify which website a headline comes from, from Gawker to The New York Times. Pair with Janet Potter’s Millions piece on rewriting book titles to get more clicks.

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Bruna Dantas Lobato is an intern for The Millions. Her writing has appeared or is forthcoming in BOMB, Ploughshares online, Music & Literature, Words Without Borders, and elsewhere. She is currently the assistant fiction editor for Washington Square Review. She tweets at @bdantaslobato.