“‘Moby Dick is one of my favorite books, but let’s face it — it’s a hot mess,’ says Evison. ‘If I had software that said, ‘Look, maybe this four-page essay on scrimshaw isn’t gonna fly with your 28 to 40 male [demographic],’ what would we have lost with that? Sometimes, you know, it’s just got to be a little bit of a dictatorship.’” When e-readers and marketing tactics collide.
Comments with unrelated links will be deleted. If you'd like to reach our readers, consider buying an advertisement instead.
Anonymous and pseudonymous comments that do not add to the conversation will be deleted at our discretion.