Essays

Got an MFA? Need a Job? Consider the Creative Agency

By posted at 6:00 am on September 6, 2012 17

When I graduated with my MFA earlier this year, I routinely fielded the various versions of What are you doing next? Of course, what people really wanted to know was what I was going to do for a job. Frankly, I’d never considered doing anything other than what I had been doing — planning and creating communication packages at the creative agency where I’ve worked for the last decade. The guys in Mad Men did it. So could I.

High school teacher and poet Nick Ripatrazone recently wrote an article encouraging MFA graduates to consider careers outside the traditional adjunct faculty route — for better pay, better benefits, and better peace of mind. He made a great case for teaching high school. “You have,” he writes, “other options.”

You absolutely do. Teaching high school is just one of them. Working at a creative agency is another.

covercovercoverAgency employees have long been known to write stories and novels on the side. In fact, it used to be a kind of trend — at least in the middle of the 2oth century. Familiars like Joseph Heller (Catch-22), Salman Rushdie (Midnight’s Children) and F. Scott Fitzgerald (The Great Gatsby) worked at agencies and then wrote in their spare hours. Heller continued to work after Catch-22 was published. Even more recently, writers like Joshua Ferris (Then We Came to the End) and Rosecrans Baldwin (Paris, I Love You But You’re Bringing Me Down) have used the agency experience as the basis for books. Augusten Burroughs (Running with Scissors) wrote his first book while still in the ad agency world. Suzanne Finnamore did the same (Split).

Today’s creative agencies do a lot of different things: advertising (the Mad Men kind), publications, websites, branding, or communication strategies. Usually, an agency has a niche, but some choose to combine it all. Mine happens to do a little bit of everything so I’ve been able to interview illustrators at Disney, write copy for major fundraising campaigns, and research Africa’s best new authors.

Though agency outputs are different from literary outputs, there’s quite a bit that can be gleaned from the industry. And not just how to drink multiple Old Fashioneds. You don’t even have to be like me, who was somewhat established before I took some time off for my MFA. You can be freshly diploma’ed and still a strong candidate:

  • You know how to write a sentence. A really good sentence. You’d be surprised at how many people can’t do that. Clients are constantly telling us they’ll handle the writing for a specific project. More often than not, it’s wordy and dry and confusing and they’ll come back and ask us for help.
  • You can articulate why certain ideas work and others don’t. Writing workshops have provided great training with this. You can’t get away with saying: Oh, I just don’t like that. You have to figure out why and then communicate it to your fellow writer. That’s hard work and an extremely valuable resource for employers.
  • You can think outside of a box. You may take this skill for granted, but how often do you have a character stuck in a corner that you must reconcile? Or you’ve got a line in a poem that you really love, you’re just not sure where to go next? It’s uncomfortable but somewhat familiar terrain for writers — figuring out solutions to complicated situations.

With those skills in-hand and a few others, here’s what could be in it for you should you decide to look into agency work — for more than just paid vacations and health insurance.

  • Jobs: Depending on what you are willing to do, a look at job listings sites shows there are lots of opportunities. Salaries will vary depending on locations, but the median for entry-level jobs is $30,000-$40,000.
  • Editing skills: Salman Rushdie learned to say a lot in a little from writing ad copy: “You have to try to make a very big statement in very few words or very few images and you haven’t much time. All of that is, I feel, very, very useful.”
  • Nerve: Stephanie Bane has an MFA and is working on a memoir of her time in the Peace Corps. She also works at an ad agency in Pittsburgh. “I’m impervious to insult,” she says. “Advertising is a team sport. Somebody — or several somebodies — weigh in on every word I write. My ideas are edited, altered or outright rejected on a daily basis. When it comes to seeking publication, rejection letters still sting, but my day job makes it easy for me to treat them as a routine part of the business.
  • Imagination: Joseph Heller felt he’d been trained by the limitations he learned in his copywriting work. “They [ideas] come to me in the course of a sort of controlled daydream, a directed reverie. It may have something to do with the disciplines of writing advertising copy (which I did for a number of years), where the limitations involved provide a considerable spur to the imagination. There’s an essay of T. S. Eliot’s in which he praises the disciplines of writing, claiming that if one is forced to write within a certain framework, the imagination is taxed to its utmost and will produce its richest ideas. Given total freedom, however, the chances are good that the work will sprawl.”
  • Publishing: Most likely, you’ll get something published in the agency world far sooner than you will in book publishing. Even if it’s just the Dental Association of America reading it, it’s still out there. (And when you come home to yet another rejection from The New Yorker, that’ll matter. A little.)
  • Discipline: Balancing a 40-hour work week and a writing life takes dedication. Another thing Rushdie tucked under his belt from the advertising world: “…it taught me to write like a job…. You can’t afford temperament, you can’t afford days of creative anguish; you have to sit there and do your job and you have to do it like a job, get it done on time and well. I now write exactly like that. I write like a job. I sit down in the morning and I do it. And I don’t miss deadlines.” Anastasia Edel is a producer at Frog Design in San Francisco. She’s also finishing up her MFA in fiction, which makes for a very busy life. “When you really want something you find the time,” she says. She writes between the hours of 9 p.m. and 2 a.m.
  • Exposure: You’ll likely interact with a lot of different artists — other kinds of writers; designers who will show you a whole new way of looking at the world and will likely give you expensive taste in almost everything; photographers who can argue that a picture may very well be worth 1,000 words (and you might be compelled, at times, to agree).  There’s an energy that can come from this kind of community. Edel recently collaborated with a colleague to lead a creative meeting that explored the heart of the creative process. “If there is a way you can leverage what you’re studying with your lifestyle,” she says, “you’ll get energy from that.”

The agency atmosphere isn’t for everyone. There are bad days and good days, as with any job. You have to set boundaries. You have to work hard. You have to play well with others. And in order to write you have to say no to some things (like going out with your new colleagues for drinks after work) and yes to others (like getting up several hours before work to write). But you just might find that the skills you honed while pursuing your MFA have a much wider range than you ever imagined.

 

Image Credit: Flickr/photologue_np





Share this article

More from the Millions

17 Responses to “Got an MFA? Need a Job? Consider the Creative Agency”

  1. vfrancone
    at 10:57 am on September 6, 2012

    Great. I’m sold. Now where the hell do I apply?

  2. sam
    at 11:37 am on September 6, 2012

    Great article. I couldn’t agree more

  3. Hubert Sorrentino
    at 11:55 am on September 6, 2012

    Great. So I should go and get a job in an industry in which it is almost impossible to get hired unless you already have experience working in the industry. Thanks. Very helpful.

  4. Great! You’ve Got Your MFA. Now What? « Crystal Bevers
    at 11:56 am on September 6, 2012

    [...] Pacific University MFA alumnus Hope Mills recently wrote a great little piece on the virtues of creative agencies and why MFA grads are uniquely suited to the work. Check it [...]

  5. Ohreally
    at 12:46 pm on September 6, 2012

    “You can think outside of a box.” “You have to play well with others.” Creative indeed. Why is that people who describe themselves as professional creatives don’t ever seem to bear any resemblance to actual creative people? And why do they often seem so proud that they’re marshalling their supposed talents to sell crap?

  6. nw
    at 1:01 pm on September 6, 2012

    Will you also advise me to try working at a newspaper? I was laid off after 11 years as a copywriter for a company that went bankrupt due to the economy. I still can’t find a position due to economy and the fact that every “creative” has the same idea as the article. Also, this doesn’t mention that MFA’s will not be hired due to the fact that the companies can pay an intern peanuts, instead of paying more for more education. Next time, please offer writers real solutions. Maybe we can work on saving the publishing industry and the importance of our trade instead of skirting around the real issue.

  7. Jane Donuts
    at 1:17 pm on September 6, 2012

    As a 14 year PR agency veteran (and believe me, I have war stories), I can tell you that while this is a lucrative route, it is also incredibly draining. I went down to about half time a couple of years ago (30 hours a week instead of 60) so that I could maintain sanity and some energy to work on my actual creative projects as opposed to whatever (mostly) useless crap they need me to help sling. These aren’t the days Salman Rushdie or even Joshua Ferris spent at an agency. Now you’re expected to be available 24 hours a day, and in this economy, the clients scrutinize every dollar. Plus there’s the stress of politics, maintaining profitability, constantly being able to bring in new accounts, managing people, managing clients (and their often inflated egos), competing with other agencies who want your business, and generally constantly trying to one up yourself. It can be fun and rewarding when you have interesting clients and interesting co-workers, but there is no doubt about it, it is one of the biggest grinds in the known world. It is not an accident that PR exec ranks among the most stressful positions in those yearly roundups they do.

    Not that I’m bitter about it or anything. But seriously, it’s a viable career path for those with a lot of energy, courage and advanced social skills. If you can think on your feet, string sentences together and get along with others, your services will always be in demand. But it comes at a massive cost, psychically and creatively.

  8. Ann Fernie
    at 6:33 pm on September 6, 2012

    “He said his name was Sal Bass. Bass, Jerry! Instead of salmon, he went with bass! He just substituted one fish for another!”

  9. vfrancone
    at 8:07 pm on September 6, 2012

    Damn, I changed my mind. I’ll keep my free time and eat peanut butter for the rest of my life.

  10. Critical Linking: September 7, 2012 | BOOK RIOT
    at 6:01 am on September 7, 2012

    [...] Or, you know, you could tweet. [...]

  11. justaphotographer
    at 7:02 am on September 7, 2012

    Nice work if you can get it. Unfortunately most of us can’t.

    The days of having a comfortable day job are pretty much over for our generation – now you have to devote years of internships and all of your energy just to get a toe hold in any “creative” capacity. Not conducive to doing your own creative work.

    You’re better off getting into bartending, accounting or dental assisting.

  12. Sharon Harrigan
    at 8:33 am on September 7, 2012

    You make a very good case for alternatives to adjuncting. It’s great to see some real alternatives, especially in this economy. Lovely piece!

  13. Tony M
    at 12:03 pm on September 7, 2012

    40 hours a week simply does not exist in the corporate world anymore. Nor do lunch hours and vacations, during which everyone expects you to at least check your email. Add time going back and forth to work and I’m lucky if I do less than 60 hours. Add exhaustion and I’m lucky if I get an hour or two done on my novel a week. My advice to my 22 year old self would be: work in a coffee shop, accept poverty and care about nothing else but writing.

  14. Dong Peters
    at 8:14 pm on September 9, 2012

    yes, this is just an exercise in self-lubricating research. your editors should be more mindful of titling things this way unless you give real, actionable advice – hell, you don’t even mention any “creative agency” job search engines. you lost me at the first name-drop.

  15. Ally BT
    at 9:57 am on September 19, 2012

    I know a number of MFA grads who’ve been given this advice and tried to get agency jobs in the past few years, and all have heard the exact same thing: unless you have previous experience, they won’t give you a chance. That may not have been true pre-2008, but ever since the recession hit, there are SO MANY creatives out of work, all of whom are willing to take the entry level jobs that might formerly have gone to newbies.

    One friend even went so far as to take an advertising certificate course and put together a book (of mock work) with help from professionals in the field. She still couldn’t land an entry-level position. She got some information interviews, but they didn’t lead anywhere.

  16. My Next Big Thing: Literary Citizenship | Cathy Day
    at 10:47 am on September 24, 2012

    [...] Hope Mills talked about her job recently in The Millions. She works at a “creative agency” that offers advertising, publications, websites, [...]

  17. My Next Big Thing: Literary Citizenship | Cathy Day
    at 8:53 pm on September 18, 2014

    […] Hope Mills talked about her job recently in The Millions. She works at a “creative agency” that offers advertising, publications, websites, […]

Post a Response

Comments with unrelated links will be deleted. If you'd like to reach our readers, consider buying an advertisement instead.

Anonymous and pseudonymous comments that do not add to the conversation will be deleted at our discretion.