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By Nick Moran posted at 10:10 am on April 7, 2012 0

If you haven’t seen Knopf art director Chip Kidd’s humorous TED Talk yet, you should really get right on that. He makes a good “visual first impression,” discusses the role of a book designer, the smell of an iPad, and does it all while wearing a “skanky mic.”

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Nick Moran is the social media editor for The Millions. He was born in Hoboken, NJ and he returned there after graduating from the University of Miami. Before leaving the publishing industry, he worked for Norton, John Wiley & Sons, and Oxford University Press. His interests can be followed on his Tumblr, Nick Recommends and Twitter, @nemoran3.

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