Curiosities

The Art of Hyping

By posted at 2:50 pm on September 12, 2011 1

Chad Harbach‘s The Art of Fielding is ubiquitous. We tapped it in our Second Half of 2011 Preview. n+1 bundled it with year-long subscriptions. The Awl interviewed the author. The New Yorker‘s Book Club picked it as their September book. It was reviewed in The New York Times. Now Keith Gessen‘s expanded his Vanity Fair piece on the novel’s development into a standalone e-book. In light of all this hype, McNally Jackson’s Tumblr provides a poignant list of baseball puns for reviewers to start avoiding.

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One Response to “The Art of Hyping”

  1. Tom Beshear
    at 6:29 pm on September 12, 2011

    Good grief. Hype-o-rama.

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