Judging Books by Their Covers: U.S. Vs. U.K.

March 3, 2010 | 44 2 min read

Last year we had fun comparing the U.S. and U.K. book cover designs of a sample of the Rooster contenders, so I decided to do it again with this year’s batch. There are all sorts of marketing considerations behind these designs, and it’s interesting to see how designing for these two similar markets can result in very different looks. The American covers are on the left, and clicking through takes you to a larger image. Your equally inexpert analysis is welcomed in the comments.

cover cover
I love the U.S. version here. The line drawing is exquisite and it draws the reader up to the tightrope walker and into the book. In fact, the design is a wonderful visual representation of McCann’s book, which revolves around the story of Philippe Petit’s tightrope walk but is not really about it. I don’t understand the U.K. design at all. McCann’s book is soulful and serious; the U.K. cover says “silly and strange.”
 
cover cover
The American cover wins again here. The cartoonish, half cut-off head draws you in, while the U.K. version feels more like a movie poster. Although, the illusion of movement in the U.K. design is nice and something you don’t often see on the cover of a work of literary fiction.
 
cover cover
This time I prefer the U.K. cover. There’s something weirdly sleepy about the U.S. cover. I love the red title script on the U.K. cover.
 
cover cover
These are both very nice for totally different reasons. The American design is bold, intriguing and eye-catching. The U.K. cover is intricate.
 
cover cover
This is really a case study in the “exotic,” no? I’m not sure I like either of these much at all.
 
cover cover
The American version doesn’t do much for me – a little too coy. I love the U.K. version here. I like the idea that you might paint your book cover on the side of a barn.
 
cover cover
These are both nice and bold, but for different reasons. The U.K. cover gets the nod, though, for the string, for the wavy, watery stencil, and for those horses; for all of it, really.
 
cover cover
If you’ve read this book, you’ll know that the American cover is ridiculous. The U.K. cover, meanwhile, is close to perfect.
 
cover cover
I don’t love either of these, but the U.S. cover is better. The U.K. cover looks like a made-for-TV movie, and this book has very little in common with a made-for-TV movie
 
cover cover
The U.S. cover is muddled and confusing. I love the U.K. cover. There’s something intoxicating about all those things hanging off the vines.
 

created The Millions and is its publisher. He and his family live in New Jersey.