TechCrunch has discovered that Amazon is (essentially) giving away free Kindles to those readers who are in the prime Kindle demographic: readers who order a lot of books each year.
Curiosities
Free Kindles for Big Readers
By C. Max Magee posted at 9:52 am on January 22, 2010 1
at 1:09 pm on February 17, 2010
This is a great idea from a market share perspective, but profitability-wise, Amazon will get crushed.
Kindle giveaway doesn’t add up for Amazon’s profits