Prizes and Quick Hits

Small Presses and Nobel Prize Glory

By posted at 6:32 am on October 14, 2009 9

It’s becoming a tradition of sorts, the Nobel jury gives the Prize to an author virtually unknown in the United States, and newspaper columnists grumble while small and university presses bask in a moment of publishing glory.

Nobody outside a few square miles in New York cares that this year’s Pulitzer or Booker winner was put out by Random House or HarperCollins, but even to the casual observer of the literary scene, there’s something refreshing (and, for some, aggravating) about seeing yet another Nobel winner with only the faintest, most haphazard publishing footprint. The Nobel Prize, probably half the time, shines a huge spotlight some pretty obscure books.

For small and university presses, the Prize is a rare moment of popular notice. Daniel E. Pritchard who works for David R. Godine, Publisher in Boston wrote as much a year ago reacting to J.M.G. Le Clézio’s Nobel win, “Nobel Prizes are usually the playground for big boys. They were noticeably absent from this one, leaving all the fame and street-cred for small independents.” Godine published Le Clézio’s The Prospector.

The University of Nebraska Press also published Le Clézio, with two books in print when the Nobel was announced last year: The Round and Other Cold Hard Facts and Onitsha. According to the press’ publicity manager Cara Pesek, Nebraska sold just “a handful” of copies of both titles in 2007, but “since the prize was announced last year, those two titles have accounted for more than $100,000 in incremental sales.”

coverWith Herta Müller’s win, Nebraska has now struck Nobel gold two years in a row. Pesek said that the day after the Nobel was announced, the press had 3,000 backorders for Müller’s book Nadirs.

The director of University of Nebraska Press, Donna Shear, tempered the excitement somewhat, saying that the Nobel turns a book into “a steady backlist seller” as it finds its way onto University reading lists. But she added that a side-effect of the Nobel jury’s idiosyncrasies is that the Prize becomes “a validation of the efforts of University presses.”

covercoverThe Euro-centric Nobel also injects some commercial viability into the typically limited world of literature in translation. After winning the Nobel in 2002, Hungarian writer Imre Kertész went from university presses to Knopf and Vintage. Meanwhile, plans are already underway to bring Müller to a wider audience. Shear said Nebraska put in a bid for Müller’s latest, Atemschaukel, recently shortlisted for the German Book Prize, but it’s expected that the book will land with one of the big publishing houses.

We expect our book prizes to confirm that a book or author’s commercial success and positive reviews are well-deserved. Sometimes the Nobel plays this role – a validator of critical opinion – but, for the American audience, it often does something different. And this is where the grumbling comes in. We don’t like to be told that an author we’ve never heard of is one of the greatest ever. But in cases like Müller and Kertész and Le Clézio, the Nobel serves as a reminder that in certain corners of the publishing industry, there are presses shepherding the work of these writers into print and keeping it available until such time as the rest of us are able to take notice.





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9 Responses to “Small Presses and Nobel Prize Glory”

  1. Maud Newton: Blog
    at 10:29 am on October 14, 2009

    [...] Without Borders will excerpt Herta Müller’s new novel. Related: Nobel Prize as validation of the work of small [...]

  2. avp
    at 12:27 pm on October 14, 2009

    It’s nice to see readership diversified, by whatever means. It’s an important point though, the commercial aspect of publishing does self-select in an important sense, the books most of us are exposed to.

  3. Charlotte
    at 3:17 pm on October 14, 2009

    And I’d add to avp comment that our language, our the country we live in, also determines a lot of what we are exposed to… It’s amusing to me to hear talk about Le Clezio in this context, as it is a writer I studied at school (middle school I think? unsure) 15 years ago in France — making him a very “established” writer in my mind!

  4. avp
    at 6:04 pm on October 14, 2009

    Yeah, definitely. In a sense, it’s good to see these new methods of communication and media popping up because it democratizes the process of promotion at least a little bit.

  5. jacqueline
    at 4:46 am on October 15, 2009

    This shows how international literary fiction is clearly not the on the radar of the big American publishing houses, whereas in Europe (and this includes the UK) these writers have been published for years by the likes of Knopf, Grove, FSG or Penguin.

  6. Maire
    at 1:54 pm on October 15, 2009

    Wow, this is some of the best commentary I’ve seen surrounding this year’s prize. Spot-on correct.

  7. “Thanks, Herta Muller!” The Nobel prize lifts a small press | csmonitor.com
    at 4:40 pm on October 16, 2009

    [...] publicity manager Cara Pesek told book blogger C. Max Magee that, while in 2007 the publisher sold just “a handful” of the two Le Clézio titles [...]

  8. Bites: So Many Wild Things, Gigantic Interviewed, Mr. Rochester is Dreamy, Nobels for the Small Press, 1989, Dirty Projectors at NYer Fest, and more « Vol. 1 Brooklyn
    at 5:37 am on October 19, 2009

    [...] From last week, The Millions on Lit’s Nobel Prize and new glories for the small press. [...]

  9. Rick Rofihe
    at 10:16 am on June 28, 2010

    I’ve won a literary award (a Whiting.) I give a literary award (The RRofihe Trophy / Open City Short Story Contest.) I administer a literary award (The Anderbo.com Poetry Prize.) I am an advisor to the $145,000 2011 Vilcek Prizes for Literature. I’ve had nine stories in The New Yorker, and a book, FATHER MUST, published by Farrar, Straus and Giroux (to all-positive reviews.) but I deliberately keep a low profile so I can… win a Nobel.

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