Recently perusing the course offerings for Temple University’s continuing education program here in Philadelphia, Season Evans uncovered what has to be one of the more unsavory market research strategies ever employed by the publishing companies. A course titled (and misspelled) “A Sneak Peak at Next Year’s Bestsellers,” is described as follows:
Every fall publishers introduce and promote a new crop of novels, books they hope are future bestsellers. This unprecedented course is your chance to get a sneak preview of five forthcoming novels from major publishers. You will read special advance copies of the books and then, as a class, critique each book and predict what readers and critics will say when the books are actually published. Contributing publishers will include: W.W. Norton, Knopf, Random House and others to be determined.
Though it’s not explicitly stated that the students’ output will be delivered to the publishers, it seems likely that the publishers would only participate if this were the case. As Season points out, this would mean that students will be paying the publishers to do market research for them under the guise of learning. The course is taught by Lynn Rosen, “a publishing consultant with twenty-plus years of experience in the book industry as an editor and literary agent,” though its not clear if the concept for this course came from her.
Some questions I have: do other people out there agree that this sounds unsavory? I think it is, though I’m having trouble articulating exactly why (beyond the fact that students will be paying for this “privilege.”) Also, is anyone aware of this practice going on elsewhere? Is it commonplace, or is this Temple course an anomaly?